Whether you’re starting a blog for business or just for fun, Blogger offers the tools, features, and support you need to be a successful blogger. To top it off, Blogger is completely free to use. I tell you what Blogger can do for you to help you make the most of your blogging experience. You might be surprised at just how much this free blogging platform has to offer.
Introducing Blogger
Pyra Labs launched Blogger in 1999 as one of the first programs dedicated completely to blogging. At the time, blogging was in its infancy, and the three Web developers who created Blogger had no idea what their product would grow to become.
Blogger is often credited with helping to boost blogging into the mainstream. By offering an easy-to-use and easily accessible blogging platform, people slowly began to realize how much power blogging could deliver. Terms such as user-generated content, citizen journalism, and social Web became part of the common vernacular, and people (and businesses) from all walks of life wanted to jump on the blogging bandwagon.
But what exactly is a blogging platform? In the simplest terms, a blogging platform (or blogging software) is the computer program that does all the work behind the scenes to publish your content on the Internet. You type the content into your blogging software, such as Blogger, WordPress, or TypePad, and the blogging software creates a Web site where your content resides. The blogging software formats your content, dates it, archives it, and more. Suddenly, having a Web site was no longer a possibility only for businesses with a budget to burn. With the birth of blogging and the popularity of Blogger, anyone could have an online presence, become a blogger, and join an online community that would come to be known as the blogosphere.
Blogger simply gives your blog a home online. Imagine Blogger as a banquet hall. As host, Blogger offers a location for various people to create and store their blogs just as a banquet hall gives people a place to hold events. What happens on your blog and the success of your blog depends on you.
Unlike a traditional Web site that offers a static message, a blog works more like an online diary with posts published in reverse chronological order. In this way, blogs tell a story, and that story is completely up to the blogger, who has the freedom to write and publish anything he wants. Although blogs started out as very simple online diaries, they grew to be much more. Blogs are still used now by many people simply for fun, but they are also used by people who try to earn an income from them, launch a new career, or build a business, for example. The opportunities that blogs create are seemingly endless. It’s all up to the blogger.
Of course, some unwritten rules of the blogosphere and secrets to success exist, such as posting frequency, networking, and creating compelling content. However, a blog is the product of the blogger and evolves the way the blogger desires. At its core, blogging is a simple concept. It requires little to no monetary investment but could potentially demand a great deal of sweat equity.
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