It’s free!
You can safely assume that a beginner blogger or a casual blogger will be intrigued by the free Blogger platform. Much of the popularity of Blogger can be attributed to the old adage “Why pay for something when you can get it for free?” In other words, why invest in another blogging software program when Blogger can deliver the same features at no cost? To many bloggers,
this question is easy to answer, and Blogger is the obvious choice.
Of course, some bloggers prefer the advanced customization options that other blogging platforms provide, but with advanced customization also comes a price tag. You also generally need programming or coding skills that many bloggers don’t know or aren’t interested in learning. Because blogging applications such as WordPress rely on a variety of third-party plug-ins to add functionality, the customization options are far greater than what Blogger currently offers. However, most of that customization requires that you pay for a domain name, additional disk space, hosting, and more. Each blogger must define his blogging goals and determine whether paying to use a blogging platform is necessary.
It’s easy to use
When it comes to blogging software programs, it doesn’t get much easier than Blogger. Starting a Blogger account, customizing your blog, and writing and publishing your blog’s content are simple tasks, thanks to the basic WYSIWYG (what you see is what you get) editor that requires no technical knowledge to use as long as you’re familiar with the functionality of basic word processing software. Although learning to use blogging software might seem intimidating, Blogger takes away much of the challenges, allowing you to become a confident member of the Blogosphere!
It has loads of features
Blogger comes jam-packed with features and goodies for users. Unlike other blogging software programs that require users to upload (or pay for) additional features, Blogger has a wealth of built-in tools, such as Google AdSense, feeds, polls, and slideshows.
With the power of Google behind Blogger, new upgrades have been integrated into the program that make blogging easier than ever. You can be certain that Google isn’t done yet. More features are sure to be in the pipeline already. You can keep on top of Blogger updates by reading the Blogger Buzz blog at http://buzz.blogger.com.
It’s versatile
For users who want a more customized experience for their blog readers, Blogger offers versatile domain and hosting options. Users can choose to use their own domain names for their blogs (for example, MyBlog.com) rather than traditional Blogspot addresses (for example, MyBlog.blogspot.com). This option is popular for business bloggers and power bloggers who want to create a seamless brand experience for their readers and customers.
Additionally, bloggers can choose to host their Blogger blogs through a third party host rather than through Blogger. Although third-party hosting is an added expense, some bloggers prefer it in order to provide maximum control over their blogs.
It’s flexible
Blogger offers options for bloggers of all experience levels and with varying blogging objectives. Whether you understand HTML (hypertext markup language) or not, you can use Blogger. Users also have a variety of blogging options available to them, such as instant blogging, audio blogging through podcasts, mobile blogging (moblogging), video blogging (vlogging), blogging by e-mail, and voice messaging through their Blogger blogs. In short, Blogger makes it nearly impossible not to blog!
Blogger also makes it quite easy for multiple authors to write for the same blog. Adding and removing blog authors takes just a few seconds, making it a helpful choice for people who want to start or expand their blogs to a multiuser format.
It can help you make money
Many bloggers are interested in monetizing their blogs. In other words, they want to be able to make money (either passive or active income) through their blogs. Some free blog platforms, such as WordPress.com, don’t allow users to monetize their blogs. Blogger not only allows monetization — it also encourages it, by making it incredibly easy through Google AdSense, one of the most popular online advertising services.
Because Blogger is owned by Google, the same company that owns Google AdSense, it’s not surprising that Google AdSense is integrated directly into the Blogger program. With just a few clicks, Blogger users can insert Google AdSense ads into their blogs and begin making money from them almost immediately.
Blogger users can also monetize their blogs through affiliate advertising, direct advertising, sponsored reviews, and more. Certainly, as Google’s online advertising initiatives grow, blog monetization opportunities for Blogger users will also grow. The seamless integration of Google products into Blogger sets it apart from the competition and makes it an excellent blogging choice.
It exposes you to the spirit of community
Blogger users make up a unique online community that shares a passion for blogging and an interest in learning to use all the features and add-ons available through Blogger. As you grow your blog, networking with the Blogger community can be an invaluable resource for you. A search on Technorati (a popular blog search tool) returns numerous blogs that discuss Blogger (visit http://technorati.com/blogs/tag/google+blogger for a current list). No matter what problem or question you encounter, the Blogger community is readily available to help you navigate beyond any challenges that might arise throughout your lifetime as a blogger.
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