It turned out that Google’s timing was perfect, and Blogger’s hundreds of thousands of users quickly turned into millions. Google benefited from new access to millions of customers, and Blogger users benefited from a series of redesigns and upgrades to the software program that made it easier to use and added more functionality than ever. Those upgrades and redesigns would allow the new Blogger to retain its position as the leader in a market that was growing more and more competitive every day. The blogging platform that was once considered the “beginner’s tool” continues to attract new users at a staggering rate.
Blogger users can now leverage the power of Google and its many products. Considering the availability of Google applications, users of Blogger can easily incorporate them into their blogs to advertise, publish content from mobile phones, upload and embed videos, and send RSS feeds to their feed readers. Here are several Google applications that users of Blogger can incorporate into their blogs:
Google Docs: With Google Docs, users can create documents, spreadsheets, and presentations. Google Docs is particularly helpful when bloggers want to share documents with other people or publish presentations on their blogs.
Blogger Mobile: If you use a mobile device in the United States, you may be able to publish content on your blog directly from that device.
Google Earth: Google Earth is a perfect tool for creating maps for your blog.
Gmail: Gmail is an excellent free email program that can be accessed from any computer.
Google Groups: You can join Google Groups that interest you in order to network and share information with like-minded people. Alternatively, you can start your own Google Group. Each of these activities can help drive traffic to your blog.
Picasa: When you upload photos to Blogger, they’re stored in your Picasa account, which comes free with Blogger. You can also organize and edit your photos by using Picasa.
Feedburner: Feedburner is the most popular Web content feed-management program online. You can share your blog’s feed using Feedburner for readers to subscribe to using their feed reader of choice, such as Google Reader.
Google Toolbar: Using the free Google toolbar helps you save time because redundant tasks are quicker to perform with a click of the mouse. Additionally, the Blogger instant-blogging feature, BlogThis!, appears directly on the Google Toolbar.
Google Reader: Google Reader allows you to subscribe to blogs and to follow those feeds from any computer or certain mobile devices.
YouTube: You can upload your own YouTube videos to embed in your blog, or you can use YouTube to find videos by other users that you want to share in your blog.
Google Video: Google Video is a video search engine as well as a site to upload videos that you can link to or embed in your blog.
Google AdSense: AdSense is an advertising system you can use to display ads on your blog in order to generate revenue.
Orkut: You can use the Orkut social networking site to promote your blog.
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