Depending on your blog template’s layout, you might have two or three sidebars flanking or to the right or left of your main blog post column. You can easily fall into the trap of cluttering your sidebars with ads, links, and other elements. Although your sidebar is a useful place to put ads and links to other blogs and Web sites you like, it doesn’t add much value to your readers
if they can’t find anything between the clutter.
Consider what your goals are for the space in your sidebar. If you want to maximize your revenue-generating potential through that space, place just a few ads at a time and then analyze their performance to see which ones deliver the results you require. Publish the best-performing ads and substitute poor performers with new ones until you find the best mix. Use the remaining space on your sidebar to provide useful links and information for your readers.
Don’t be afraid to leave much of your sidebar empty. White space provides welcome visual relief on text-heavy blog pages.
Following are seven of the most common sidebar elements:
- A link to your About page or a short bio
- Your picture
- Your contact information
- A list of links to other blogs (also called a blogroll)
- Labels
- Links to your blog archives
- Ads
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